Raleigh Custom Home Builder Creates A Legacy Of Customer Satisfaction Through Hard Work And Quality Craftsmanship

Posted on | March 19, 2015 | No Comments

Crafting exquisitely detailed and beautiful spaces is achieved by a commitment to the simplest and most timeless of values: hard work, quality craftsmanship, and a dedication to client satisfaction. For more than 25 years Raleigh custom home builder Bill Lawrence, of Lawrence Construction, Inc., has followed these principles as he constructs high-end custom homes that are tailor-made for each client. He is well-known for the superb quality of his workmanship. North Carolina Design asked Bill to take a moment to share with us what drives him, and how he creates successful, sought-after homes for the most discerning of clients.

Images Courtesy of Lawrence Construction, Inc. ©

Bill’s love for building and his solid, down-to-earth values were instilled in him early on. “My desire to become a builder came from my grandfather,” he recounts. “He was a farmer and a master carpenter. He made a bed for me when I was six years old – he went right in the woods, cut down a tree, and crafted it with hand tools. It was pretty amazing to me, and from a young age I have always seen the ability to create something from raw material as a good, honest skill to have.”

Today, Bill uses his own impressive skills to give his clients a beautiful living space that speaks to who they truly are. “I have always found it very fulfilling to make other people’s visions into a reality,” he affirms. “If I can come up with a suggestion that will make things run more efficiently, then I will. But if someone has an idea and can convey it to me, I should be able to create it for them.”

Bill’s dedication to meeting his clients’ unique requests has served him well in the high-end custom market. “Homeowners in this price point are not looking for a lot of guidance,” he explains. “This is not their first house – it may not even be their fifth, or sixth, or 10th house. They know what they’re doing, and they know what they want. My job is to listen very well to what they want, and figure out how to make it happen. I am offering them my time, my expertise and my experience. I am a hired gun.”

Bill relies on a team of savvy experts to help achieve the unique vision of each client. “I work with an excellent group of subcontractors, some of whom have been with me for 15 years. And, no matter how intricate, or detailed, or tailored a design component might be, I can find the right expert to create it.”

Maintaining consistent high standards is key to Bill’s success. “You are only as good as your last house,” he emphasizes. “Reputations are hard to build and easy to destroy. I insist on the best quality materials and craftsmanship, right down to the last detail. I don’t even want to work with anyone who doesn’t understand the value of quality.”

Bill also insists on a look that will last. “If you’re going to invest the time and money on your home, it should be on something that’s classical and won’t date the house. I couldn’t care less about trends – I want to create something that will stand the test of time.”

Bill finds tremendous enjoyment in creating personalized spaces for homeowners that they really love. “It’s very satisfying to know that you have helped someone realize a vision, and build something that’s really special and different.”

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