For Custom Cabinetry In Western North Carolina, It’s A Three Generation Family Tradition Of Quality And Craftsmanship

Posted on | June 2, 2015 | No Comments

The work of a true craftsman goes beyond mere beauty – it inspires, and intrigues, and evokes a sense of joy and wonder. Banner’s Cabinets in Western North Carolina has been delighting clients with their superbly detailed, exceptionally crafted handiwork for over half a century. This family business began in 1942, when Jim Banner used money from his cabbage crops to follow his dream of becoming a cabinet builder. It now spans three generations, with Jim’s son Joe and grandson Joseph proudly carrying on his legacy. North Carolina Design talked to Joseph to find out more about the company’s philosophy, its reputation for craftsmanship, and the important role family has played in its success.

Images Courtesy of Banner’s Cabinets ©

“My grandfather is now in his 90s, and he still comes in at 5 every morning and stays half a day,” Joseph tells us. “He takes care of all of the moulding blades, and enjoys giving us his input on how best to do things. My mother consults clients on color and design choices. After spending almost 40 years in the business, she has seen and learned a lot. She has a great eye, and she knows what works best.”

Located in Newland, the Banner family prides themselves on catering to a wide range of needs. “We do everything from bars, to architectural millwork, to paneling, doors and mouldings. We work with every kind of client, from families, to retired couples, to those building or renovating vacation homes. And we go everywhere – we’ve done jobs up and down the East coast, as well as in Connecticut, Manhattan and Dallas.”

Banner’s Cabinets uses a combination of hand-carving techniques and state-of-the-art machinery to achieve a beautiful and highly-detailed finished product. Much of the woodworking process is handled in-house, by artisans. Clients can pick a domestic wood that has been harvested within a 50-mile radius.

The team at Banner’s Cabinets walks clients through the process, from design to completion. “The client comes in and gives us a general idea of what they want, as well as any kind of pictures they might have,” Joseph explains. “We’ll sit down, have lunch together, and lay everything out. Sometimes we have to go back and forth 3 or 4 times before everyone is happy. Once we have a solid plan, we craft and hand-fit the pieces, and then install them in the client’s home.”

Joseph has definitely seen a shift in client preferences in recent years. “From what I see, today’s clients are looking to balance the charm of the old with the convenience of the new,” he reflects. “They’re going lighter in tone overall, and they want a cleaner look that takes a more minimalist approach. They tend to want built-in pieces to fade into the background, rather than stand out. Of course, we still have clients who want elaborate, intricate designs. It depends on the home, and the client’s vision.”

Banner’s Cabinets owes much of its success to the skill and craftsmanship of its team, and the principles Jim Banner handed down to his family. “We believe that if you do a high-quality job that exceeds expectations, you will have a client for life,” asserts Joseph. “We never want our name on an inferior product. We do adjustments and touch-ups at no charge – anything to ensure our clients are satisfied.”

Joseph himself finds a great deal of satisfaction in his work. “One of the best parts of this job is working with my family,” he says. “I also enjoy meeting new people, hearing their stories, and building relationships. Some projects can take more than two years. You really get to know people during that time. And that’s what it’s all about – for me, and for all of us. Making that connection, and offering a quality product that will add beauty and value to someone’s home, and enhance their day-to-day lives.”

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