Fabric Friday: Divine Design Meets Functional Fabrics

Posted on | June 24, 2011 | No Comments

North Carolina Design Online Fabric Friday Textures A Hoke

I have always enjoyed wearing bold and bright colors.  I don’t know what season that makes me. I’ve just always known that it works well for me. I can recall several years ago, shopping for something to wear to a somewhat dressy affair. It was a time when earth tones were all the rage. After hours of trying on dress after dress, my neighbor finally said, “It’s not getting any better.” I left without that dress.

Fabrics available at A. Hoke Ltd
North Carolina Design Online, Resource for Discerning Homeowners in NC. Fabric Friday Feature

When it comes to residential fabric, I love the current state of affairs. It’s about color. Designs are more sleek and a bit more contemporary without giving away any style. According to Alma Greene, owner of A. Hoke Ltd, “In the design scheme, neutral textures are selected for the base. Things are then being punched up with corals, bright yellows and reds. Beautiful gray – that’s the new black. The emphasis is on stronger tones and it’s going to continue – vibrant corals, turquoises, oranges, hot pink, blues and reds that are rich,” Alma confirms.

In addition to color, Alma emphasized that comfort, style and durability also drive the selection of fabrics.  “In today’s market, the design is more of a modern elegant casual. The desire is for fabrics that create a comfortable environment and are also lasting,” says Alma. Fabric companies are keeping an eye on the fashion industry, watching clothing trends and using designers with fashion backgrounds. There is a definite blending of style sensibility with durability and function.

NC Design Online, North Carolina Designer Fabrics, Fabric Friday

Many of the fabric companies are using young, eclectic, up and coming talent and branding with different designers. Household names such as Thom Filicia are marketing towards a younger clientele that wants a clean, durable, “performance” fabric with flair. The movement today in design is fabrics that can withstand active families with children.

“Designers and Manufacturers have taken note of the weave and functionality of contract fabrics used commercial buildings and hotels, translating this into residential fabrics that are softer, more home like, without losing the design,” continues Alma. “These days, comfort has to be the guiding light in design.”

A. Hoke Ltd is an interior designer showroom open To The Trade. With locations in Raleigh and Charlotte, Alma Greene and her staff address the needs of designers and architects across the Carolinas.

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