A Great View Of “New Traditional” Style – Classic Lines Mixed With Up To Date Fabrics And Accessories

Posted on | May 13, 2014 | No Comments

Every now and then North Carolina Design likes to catch up with our favorite design professionals to find out what’s new, and to get a better sense of who they are and what makes them unique. We recently chatted with Greensboro interior designer Jessica Dauray, owner of Elements of Style Interiors. We love Jessica’s fresh, “new traditional” style, which features classic lines mixed with up to date fabrics and accessories. We also love her ability to wear many hats – not only is she a first-class interior designer, she also runs her own design boutique.

Images Courtesy of Elements of Style Interiors ©

“Design comes very naturally to me. I’ve been doing it my whole life – ever since I used to rearrange my room as a child. I’ve been able to do it professionally for over 20 years, and I still love it, which is just fantastic.” Jessica’s design focus combines high style with livability. “My goal is to create spaces that are really sophisticated and beautiful, yet function for the way people really, truly live.”

New design industry developments have made it easier for Jessica to give her clients both form and function. “The industry has really caught on to the way people are living,” she explains. “For example, today’s homeowners want things to be light and bright, but they still want be able to drink red wine. Now there are high-end fabrics and allow them to do that. I try to keep very current and incorporate as many new products and technologies as I can.”

Jessica notes that creating a truly livable space is easier when you’re involved from the onset. “One of the biggest parts of our business now is remodeling and new construction,” she says. “We take clients from the blueprint stage all the way to the relaxing-in-their-new-space stage. Design can influence the architecture. We might move a window or a wall to accommodate the way the client lives. That’s inexpensive to do at the blueprint stage, but once a wall is up, it’s difficult to move on a budget.”

Jessica’s focus on functionality extends to the organized and thoughtful way in which she approaches design. “We make it easy for anyone from anywhere to have their ideal home,” she affirms. “I have a great team, so even working long distance is no problem. We coordinate everything from selections, to meeting the trucks, to installation. We take care of all the details – we can have their whole home set up in a weekend. All they have to do is come home and enjoy their new space.”

While Jessica’s design business is quickly expanding its reach, she still values the personal touch that comes with being a small-town business. “Our retail storefront allows people to come in and get to know us,” she offers. “We’re not a big box store. We’re more of a signature mom-and-pop shop. But we have everything from fun stuff to fantastic home accessories that bring a great design sensibility. We get to know our clients very well and we keep in touch with them. Our client base is truly wonderful, and they’re at the heart of everything we do.”

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